Salience Labs
Description:
Shaping a brand as bold as their technology: brand identity, pitch deck & website for Salience Labs. Turning a legacy optics company into a category-defining AI infrastructure innovator that secured $30M in funding.
Company
About:
Salience Labs, from Oxford, is revolutionizing AI infrastructure with photonic switches. To overcome critical networking challenges, delivering faster, low-latency connectivity for enhanced AI performance.
Industry:
Computer Hardware Manufacturing
Company Size:
11-50 people
Challenge & Solution
Services we provided:
Challenge:
Salience Labs is building a game-changing product—photonic switches that will transform AI infrastructure. But their old identity wasn’t keeping up. With a fresh investor round on the horizon, they needed more than just a redesign. They needed a brand that could match their ambition, a deck that could sell their vision, and a presence that felt as bold as their technology.
Solution
We built a brand that moves as fast as their innovation—sharp, bold, and built to stand out. A refined identity, pitch deck, a company presentation that tells their story right, plus merch and a website to bring it all together. Now, Salience Labs has a cohesive brand system that positions them as a leader in AI infrastructure.
Main Idea
The Salience Labs mark— a chip illuminated by a beam of light — captures the essence of photonics.
Website
We partnered with Obys to develop a website that translates Salience Labs’ complex technology into a clear and compelling digital experience.
The Result
The Result
Salience Labs now has a brand that matches the scale of their innovation. Their new identity, pitch deck, and company presentation helped them secure a $30M Series A, while the refreshed website and merch reinforced their industry presence. With a bold, cohesive brand system in place, they’re ready to lead the next era of AI infrastructure.
Credits
Ochi Design:
Creative Direction & Strategy: Ihor Hulyahrodskyy
Design: Kseniia Palamarchuk, Nastya Duhliier
Motion Design: Vlad Tyden
Project Management: Anna Sakharnatska
Account Director: Holly McCarthy
Obys:
Art Direction: Viacheslav Olianishyn
Project Management: Olha Olianishyna
UI/UX Design: Roman Salo
3D’s & Motion Graphics: Volodymyr Liubarskiy
Development: Bize aka “Stig”
Client:
Salience Labs
