Soma is a next-generation energy technology company building the world’s first Energy Foundation Model, a powerful AI engine trained on massive volumes of energy data. Their mission is to reshape how the world powers industry by unlocking smarter, faster, and cleaner decision-making across the grid.

Challenge:

After building the energy foundation model for Amazon, Soma is on a mission to radically reshape how we power the world. But with complex language, a multi-layered product, and a deeply technical value proposition, the team needed a way to communicate clarity, conviction, and scale. Especially to investors who may not be energy experts.

The Soma mark reflects a modular, intelligent system — a circle of squares working in sync. At its core, the ‘+’ signals connection, optimization, and the added value Soma brings to energy infrastructure. A visual cue for Soma’s role as the connective layer between AI and the grid.