Trawa
Description:
A pitch deck and brand identity design for Trawa, a start-up out of Berlin that optimizes energy procurement for small and medium-sized industrial companies.
Company
About:
Trawa builds software for small and medium-sized industrial companies to optimize energy procurement. They manage the volatility of the energy market and professionalize energy procurement on the buy side.
Industry:
Climate tech
Company Size:
10+ people
Challenge & Solution
Services we provided:
Challenge:
Founders needed a pre-seed pitch deck to entice potential investors and secure funds but faced the challenge of not having a defined company name, logo, or visual language to begin with.
Solution
We developed a brand system that conveys the platform’s specific focus on the energy industry and its commitment to helping companies improve their energy procurement processes. We used a vibrant color palette, bold typography, and colorful visuals to convey a sense of energy, power, and efficiency, which are key values in the energy industry.
The Result
Project Outcomes:
Client’s Feedback
“We were surprised by the accuracy with which Ochi Design nailed the overall design language that perfectly aligned with our personal preferences and the vision that we have for our young company.”
The Result
Our work culminated in crafting a tailored pitch deck for Trawa, comprising 25 carefully designed PowerPoint slides. We handled design research, brand identity development, and pitch deck design, which collectively contributed to successfully raising $2.5 million in investment capital.
Credits
People behind the project:
Client:
David Budde, CEO
Project Management:
Ihor Hulyahrodskyy
Team:
Ihor Hulyahrodskyy, Kseniia Palamarchuk
Illustrations:
Kseniia Palamarchuk
